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The Italian House of Beauty
Alfaparf Milano Professional is the leading Italian brand in professional hair treatments. Founded in 1980, for over 40 years it has been developing professional hair care products for women and men, both in salons and at home. Rooted in Italian expertise, the brand combines continuous research, a passion for beauty, and a commitment to quality to support hair professionals and consumers in markets around the world.
Our mission
Product performance +
We strive to create innovative products, services, and technologies, constantly improving their quality, effectiveness, and reliability.
Agility +
We respond proactively to market changes, offering fast, flexible, and effective solutions.
Local roots +
We combine the uniqueness of Made in Italy with needs, expertise, and inspirations from all over the world.
Sustainability +
We put concrete actions into practice to reduce environmental impact and protect people's rights, creating long-term value.
Awards
The 4 pillars of our Sustainability Plan
Mitigating Climate Change
Taking care of our #alfaparfpeople
Creating Value through Innovation
Being Transparent and Accountable
From Italy to the whole world
Present in over 120 countries, Alfaparf Milano operates through 27 direct subsidiaries and a network of around 100 distributors, supported by its Export division. The Group has 7 production sites across Italy and the Americas.