Step aside, messy waves—2025 is calling, and it’s channeling pure vintage glamour with the Film Noir Hair Trend. Think shadowy sophistication, sharp silhouettes, and sultry shin...

The holidays are all about giving, but let's be honest—it's also the perfect time to slow down and indulge in a little self-care. Between shopping, cooking, and party planning, ...

The holiday season is the perfect time to add a little extra glam to your hair, whether you’re attending festive gatherings, office parties, or family dinners. And if you're aim...

The holidays are right around the corner, and there’s no better time to treat the hair lovers in your life (or yourself!) to some seriously luxe haircare. If you’re looking for ...

Because Great Hair Starts at the Roots   We’ve all been there—obsessing over the perfect hair routine, testing out every new shampoo, conditioner, and serum on the market to ke...

Welcome to the playful finale of our heatless style guide! In this third and final part, we're diving into a hairstyle that's equal parts fun and fabulous: the Bubble Ponytail. ...

Welcome back to our series on heatless styles! In this second part, we'll guide you through achieving elegant and sophisticated looks without subjecting your hair to damaging he...

Frizz—it’s the ultimate hair nemesis. Whether it’s humidity, heat styling, or just unruly locks that won’t cooperate, managing frizz can feel like a constant battle. But don’t w...

Keeping your color looking fresh and vibrant can feel like an uphill battle, especially when you’re up against fading, brassiness, or unwanted tones. But don’t sweat it—Semi di ...

You’ve just finished styling your hair with your trusty flat iron or blow dryer, only to notice a few (well, sometimes more than a few) extra strands left behind on the bathroom...

Summer’s elements can strip your hair color faster than usual, so we’ve compiled some tips to help make sure your color lasts through the season.   Ah, summer! The season of su...

Summer can be a curly girl’s best friend if she has the right hair care routine Summer is here, and it's time to let those curls and waves shine! But with the season comes humid...

Summer activities can cause a lot of unwanted buildup in your hair, particularly chlorine.  Are you ready to give your hair the ultimate fresh start? Say goodbye to impurities, ...

Are you ready to take your balayage skills to the next level? Join Alfaparf Milano Professional Ambassador Eric Coyle (@ericmichaelhair) in an exclusive streaming class that wi...

Summer is the season for fun, but it’s def not always fun for our hair. Photo by Oriana Polito.   Ah, summer! The season of beach days, pool parties, and endless sunshine is rap...

A Step-by-Step Guide Featuring Celebrity Stylist Mark Townsend Dakota Johnson is not just captivating on-screen; her off-screen style is equally mesmerizing. From elegant outfit...

How to Use Cellula Madre: A Quick Guide So, you’ve finally got an evening to yourself and find yourself scrolling in search of ideas for a new beauty routine. It’s likely an eas...

The Hydro Bob is gearing up to be the hottest trend of the summer. Photo by Andrew Nice of Glide Cinema.   It’s no secret that bobs are having a MAJOR moment right now, and th...

Which Hair Mask is Right for You?   What’s the first thing you think of when you hear the words “hair mask?” If you have dry or damaged hair, the words are likely music to your ...

Transitioning your Hair Routine from Summer to Fall   Summer, for many, is our favorite time of year, but the same can’t always be said for our hair. After a chlorine and ocean-...

Here's a quick 411 on serums, and a few of our team favorites… So, by now you’ve already heard about serums, and that everyone says you should be using them if you’re not alrea...

Ready to get the Perfect Blowout -at home– with Cassie Siskovic? Keep reading!  We all know that the perfect blow out takes a lot more than just using a blow dryer, it takes te...

CONVERSATIONS WITH THE WOMEN OF ALFAPARF MILANO NORTH AMERICA Happy Women’s History Month and a Happy International Women’s Day from the Alfaparf USA team!  “Women must alwa...

The best way to transition your skin and hair care as the season changes is with Alfaparf Milano. Since all good things come to an end, and summer is no different, we’d like t...

OLOS, the NEW Green Skincare line that’s committed to sustainability and taking care of the planet. More than just skincare, it’s about 360 sustainability and holistic well-bei...

The Hair Oil You Didn’t Know You Needed! Semi di Lino Sublime Cristalli Liquidi is the hair serum everyone’s talking about! This beauty fluid is Alfaparf Milano Professional’s ...

Buh Bye Flakes, Hello Gorgeous –Healthy Hair! Say goodbye to itchy dry scalp with the new Semi Di Lino Scalp Care range. Are you constantly scratching your head? Have fla...

Co-washes, Everything You Need to Know    There’s a lot of buzz going around about co-washes and whether or not it’s good for your curls... we’re here to break it down for you ...

GIVE YOUR LOCKS A RESET  with Semi di Lino Sublime Hair Detox Mask   If you're like us, and the majority of the population, you've been stuck at home and most likely skippin...